At EICMA, everyone wants you to stop and look. This year, we wanted to give you something worth looking at.

For Italjet, that meant bringing together the machines, the engineering and a slightly provocative idea: an art gallery where the exhibits could take you home.

From the Roadster 400 Serie to the Dragster family, EICMA 2026 was an opportunity to show what happens when a manufacturer follows its own instincts. And judging by the conversations on the stand and the response from around the world, those instincts struck a chord.

 

A gallery with a different perspective

Dark walls. Ornate gold frames. Familiar masterpieces with an unmistakably Italjet twist.

 

Our stand brought the atmosphere of an art gallery into the middle of EICMA, placing our machines alongside paintings that invited visitors to look twice.

There was humour in it, of course. We have never believed that taking design seriously means taking ourselves too seriously. But the idea also reflected something fundamental about Italjet: a vehicle can be functional and still deserve to be admired as an object in its own right.

The exposed engineering, the proportions, the materials and the small details all contribute to that.

As the week progressed, visitors began telling us they had come specifically to see the paintings. Word about the gallery had travelled beyond the people already following our motorcycles.

 

For us, that was one of the most rewarding responses of the show. The stand had become a destination in its own right, giving people another reason to discover Italjet.

Roadster 400 Serie: the next chapter

At the centre of the gallery was the Roadster 400 Serie.

Following the response to the Founders Edition, with all 777 units reserved in just 46 minutes, EICMA marked the next chapter in the Roadster story.

 

 

The Serie carries forward the character that made the original so distinctive: exposed engineering, sculpted bodywork, an unconventional front suspension system and a rear end that leaves very little hidden.

It is a machine designed to reward a closer look. The more time you spend with it, the more you notice.

The four Serie colourways give that design different personalities, from understated elegance to something much more expressive. Seeing them together at EICMA showed just how much a colour can change the presence of the same machine.

With an Italian retail price of €7,995 and deliveries targeted before the European summer of 2027, the Serie opens the next opportunity to become part of the Roadster story.

The Founders Edition retains its own identity through its exclusive colours, Öhlins suspension, Akrapovič exhausts and individually numbered plaque. Its place in Italjet history is already secured.

The Dragster family, each with its own character

Alongside the Roadster, the Dragster range demonstrated the breadth of Italjet’s approach to performance and design.

The Dragster 300 brings the family’s exposed mechanical character and distinctive front end into a compact package.

 

 

The Dragster 459 SmartShift takes a different approach, combining twin-cylinder performance with automatic operation and manual paddle control. It offers riders a choice in how they interact with the machine, supported by technology developed around the riding experience.

 

 

Then there is the Dragster 700 Twin.

With its twin-cylinder engine and six-speed manual gearbox, the 700 continues to challenge expectations of what a vehicle with this silhouette can be.

 

 

Together, these machines gave visitors plenty to explore, compare and discuss. Each has its own purpose and personality, while remaining unmistakably Italjet.

New collaborations and continuing commitments

EICMA also gave us the opportunity to present our collaboration with GIVI, introducing luggage solutions for the Dragster 300, 459 and 700.

For riders planning to travel further or carry more, the partnership adds another dimension to ownership.

 

 

Racing remains another important part of the story. Our partnership with Gresini Racing in Moto2 continues into 2027, alongside our ongoing involvement with the Malossi Racing Academy.

 

 

These relationships connect Italjet with people who share our enthusiasm for engineering, competition and developing the next generation of riders.

A special thank you also goes to Gresini Events, whose work helped turn our vision for the EICMA stand into a physical space. Bringing the gallery concept to life required the right setting, and that setting became an essential part of the experience.

 

A response that travelled beyond Milan

Throughout the show, the conversation continued far beyond the exhibition halls.

The Roadster reveal generated a strong organic response across our social channels, while journalists, creators and visitors shared their own photographs, videos and impressions.

It was particularly rewarding to see people spending time on the details. The front suspension. The exposed frame. The twin exhausts. The colours. The paintings surrounding them.

 

 

Those are the things we spend months discussing, developing and sometimes arguing about. Seeing them become the subjects of conversations around the world makes that work worthwhile.

We know that distinctive design creates different opinions. We welcome that. Italjet has always given people something to talk about, and EICMA 2026 gave us plenty of reasons to keep that conversation going.

Thank you for being part of it

To everyone who visited the stand, met the team, photographed a detail, shared a post, asked a question or simply stopped to look: thank you.

Thank you to our distributors, dealers, partners and everyone behind the scenes who helped bring the show together.

We leave Milan exhausted, grateful and full of ideas for what comes next.

For now, we will leave you with the thought behind our gallery:

Art does not have to stay on the wall.

Ride it.

Photography: Roberto Bruggen